About
The story of a marketer who learned to code — and a builder who never stopped marketing.
Who I Am
I'm the VP of Marketing & Innovation at EquityMultiple, a CRE fintech in New York. I run a $6M+ growth budget with a 9.5:1 LTV:CAC ratio — and I build the AI systems my teams rely on every day. I build what I can't find.
My career started in growth marketing: paid acquisition, SEO, lifecycle, and conversion experiments. At HexaGroup I ran strategy for the agency's largest fintech and B2B retainers. I got early GPT-2 research access in 2019, before most marketers were thinking about AI, and never looked back.
At EquityMultiple I scaled the performance budget from $1.4M to $6M while holding CAC below $2,200 during an industry-wide contraction. I grew brand search share 101% while competitors declined 15–35%. Then I started building: a 12-agent LangGraph system that cut analyst prep time by 93%, 7+ MCP servers for workflow automation, and conversion experiments that drove 31% cumulative CVR lift.
I have an MBA from the University of Houston (Digital Marketing Management) and a BA from UT Austin (International Relations and Chinese). Currently based in Washington, 20 minutes from Portland.
What I Do
Growth Marketing
Full-funnel strategy across paid acquisition, lifecycle, content, and partnerships. $6M+ annual budget with 9.5:1 LTV:CAC. Scaled budget 4x while holding CAC below $2,200.
Paid MediaSEO/SEMLifecyclePartnershipsAnalytics
Production AI Engineering
12-agent LangGraph systems, hybrid semantic-BM25 RAG, 7+ MCP servers. Full-stack development from database to production deployment on Railway and Docker.
LangGraphClaudeMCPNext.jsPythonTypeScript
Marketing Technology
Selected and integrated 80%+ of EquityMultiple's current stack with a bias toward composable, API-first tools. Built self-reported attribution revealing hidden channel value.
CRMAttributionMarketing AutomationData Pipelines
Team Leadership
Building growth teams across performance marketing, partnerships, and content. Founded an org-wide AI Task Force that became the largest cross-functional committee.
Team BuildingCross-functionalMentorshipStrategy
My Approach
Start with the problem
Every project begins with a clearly defined business problem. Technology is a means, not an end. The best tool is the one that solves the problem with the least complexity.
Build to ship
Prototypes are cheap. Production systems are valuable. I build things that go live — with proper auth, error handling, CI/CD, and monitoring — not demos that collect dust.
Measure everything
Marketing without data is guessing. Engineering without metrics is hope. Every initiative gets clear KPIs before it starts and honest evaluation when it ends.