A career evolving from growth marketing to marketing engineering — building the tools that drive results.
Mar 2025 — Present
EquityMultiple • New York, NY
Architect acquisition strategy across $6M+ annual budget. Spearhead org-wide AI adoption — built a 12-agent LangGraph system with hybrid semantic-BM25 RAG achieving 93% reduction in analyst prep time. Built and deployed conversion experiments driving 31% cumulative CVR lift.
Mar 2022 — Mar 2025
EquityMultiple • New York, NY
Scaled performance marketing budget 4x while holding CAC below $2,200 during industry-wide contraction. Grew brand search share from 8.7% to 17.5% while competitors declined 15–35%. Pioneered data enrichment targeting yielding 2.5x higher conversion.
Feb 2021 — Feb 2022
EquityMultiple • New York, NY
Led $1.4M paid media budget achieving lowest CPA in 2 years. Launched org-wide AI Task Force that grew to become the largest cross-functional committee — precursor to the current innovation mandate.
Jan 2018 — Feb 2021
HexaGroup • Houston, TX & Brooklyn, NY
Led strategy for agency's largest retainers ($2M+ combined budgets) across fintech, blockchain, and B2B clients. Applied and received early GPT-2 research access (2019) to explore AI utility for search ads and content marketing. Migrated all client accounts to new automation platforms, reducing reporting time by two-thirds.
Aug 2015 — Dec 2017
Masters of Business Administration (MBA)
Digital Marketing Management Track • VP, Marketing for Bauer Energy Club
Jan 2009 — May 2012
Bachelor of Arts (BA)
International Relations and Chinese • Science, Technology and Environment Track
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